Lawrence E. Burgee, Ph.D.

eMail: larry@burgee.com - Additional contact information and biography available at http://www.burgee.com .

Education - Academic Experience - Publications - Professional Experience - Government Experience - Language & Cultural Skills


EDUCATION:

UNIVERSITY OF MARYLAND, BALTIMORE COUNTY; BALTIMORE, MARYLAND
Ph.D., Information Systems, 2005, 4.00 GPA

Dissertation - The Effects of Screen Size, Information Organization, and Time on User Comprehension of Text-Based Information Presented in a Web Browser

UNIVERSITY OF MARYLAND, BALTIMORE COUNTY; BALTIMORE, MARYLAND
M.S., Information Systems, May 2000, 4.00 GPA

LOYOLA COLLEGE IN MARYLAND; BALTIMORE, MARYLAND
M.B.A., International Business, January 1993, 3.62 GPA

WESLEY COLLEGE; DOVER, DELAWARE
B.S., Information Systems, May 1985, Magna Cum Laude, 3.95 GPA

HARFORD COMMUNITY COLLEGE; BEL AIR, MARYLAND
A.A., Data Processing, June 1983, High Honors, 3.86 GPA


ACADEMIC EXPERIENCE:

STEVENSON UNIVERSITY, OWINGS MILLS MD, Howard S. Brown School of Business and Leadership
August 2009 - Present

Department Chair and Associate Professor, Department of Information Systems
August 2009 - Present

Teaching:

  • Principles of E-Commerce (IS 301): Spring 2011 (1 section); developed this new course.
  • Human-Computer Interaction (IS 320): Spring 2011 (1 section); developed this new course.
  • Relational Database Design & SQL with MS Access (IS 150): Fall 2009 (2 sections); Spring 2010 (2 sections); Fall 2010 (2 sections).
  • International Marketing European Study Tour (MKT 325); May Term 2010 (1 section).

Additional Activities and Accomplishments:

  • Selected by the University President and completed the prestigious Stevenson University Leadership Series during the 2009-2010 academic year.

  • Led Department in the development and approval of five new business-focused IS courses and the new Business Information Systems E-Commerce Technology Track (available to students in the Fall Semester 2011).

  • Participated in three University-sponsored "Deep Dives": Values, Learning Beyond, and Baltimore Speakers Series sponsorships.

  • Led the inaugural and highly-successful Stevenson University May Term 2010 International Marketing European Study Tour. This was a "progressive cultural-immersion experiential learning initiative" to London, Paris, Cologne, and Prague sanctioned by the University's Learning Beyond program.

  • In May 2011, will offer a One-Credit Option entitled "Cultural Effects Observed in European Advertising and Media" as part of the first Presentation Theory European Study Tour to London and Paris.

  • In January 2012, will coordinate and lead the first Stevenson University Winter Term in Panama, a mini-mester program held at Quality Leadership University, in Panama City, Panama; will teach MKT 325 International Marketing with an infusion of Panamanian culture and business.

  • Appeared on WBAL Radio (Nov. 2010), WBAL-TV (Dec. 2010), and Maryland Public Television (forthcoming in March 2011) to discuss "The Darker Side of Facebook". Featured in numerous publications (The Baltimore Sun, SU Ventures, SU Villager, SU Insider, Ford Europe, IT Insider) on various topics such as guiding study tours, presenting a favorable image on social networking websites, Facebook appropriateness, DeGeeking, dress for success, etc.

TOWSON UNIVERSITY, TOWSON MD, College of Business and Economics
August 2003 - June 2009

Assistant Professor, e-Business and Technology Management
August 2005 - June 2009

  • Principles of e-Business (EBTM 311): Summer 2009 (1 section); Spring 2009 (3 sections); January 2009 (1 section, Panama City, Panama); Fall 2008 (2 sections); Summer 2008 (1 section); Spring 2008 (2 sections); January 2008 (1 section, Panama City, Panama); Fall 2007 (2 sections); Summer 2007 (1 section); Spring 2007 (2 sections); Fall 2006 (3 sections); Spring 2006 (2 sections); Fall 2005 (2 sections)
  • Current Development in e-Business (EBTM 469): Spring 2009 (1 section); Spring 2008 (1 section); Spring 2007 (1 section); Spring 2006 (1 section)
  • Internet Technology (EBUS 367): Fall 2008 (1 section); Fall 2007 (1 section)
  • Information Technology (MNGT 337): Fall 2005 (1 section)

Taught in the Executive MBA program at the University of Lodz Polish-American Management Center in Lodz, Poland, 2006.

Selected by the The President's Leadership Institute and completed the prestigious Towson University Leadership Program during the 2006-2007 academic year.

Service (past and present) - Department of e-Business and Technology Management representative to the College of Business and Economics Learning Excellence Committee; Chair of College of Business and Economics Technology Resources Committee; Department of Marketing and e-Business representative to the College of Business and Economics Technology Resources Committee; Member of the e-Business Advisory Board; Department of Marketing and e-Business Webmaster; Co-Chair Department of Marketing and e-Business Assessment Committee; College of Business and Economics representative to the Towson University School of Technology Task Force; Advisor to the Electronic Business Association (student organization).

Advising - Extensive mandatory advising of 50-60 students per semester.

Instructor, Management Information Systems (Department of Management)
August 2003 - June 2005

  • Information Technology (MNGT 337): Spring 2005 (3 sections); Fall 2004 (3 sections); Spring 2004 (3 sections); Fall 2003 (3 sections)

LOYOLA COLLEGE IN MARYLAND, BALTIMORE, MD, The Sellinger School of Business and Management
July 1992 - August 2005

Adjunct Professor
January 1997 - August 2005

Graduate Courses:

  • Information and Technology for Management (GB 704): MBA course, Summer 2005
  • International Marketing (GB 748): MBA course, Fall 2001
  • Special Topics in IT: Lattanze Seminar Series - Current Topics in IT (GB 759): MBA course, Spring 2001
  • Business Support Technologies (GB 757): MBA course, Summer 1999

Undergraduate Courses:

  • Management Information Systems (BA 251): Spring 2002
  • International Marketing (BA 448): Fall 2001; Fall 1999; Spring 1999; Spring 1998; Spring 1997
  • International Business (BA 382): Summer 1999

High-tech classroom utilized for every course; very high course evaluation ratings (3.5+ on 4.0 scale).

Visiting Professor
January 2003 - May 2003

  • Database Design and Implementation (GB 756): MBA course, Spring 2003
  • International Marketing (GB 748): MBA course, Spring 2003
  • International Marketing (BA 448): Spring 2003 (2 sections)

Executive Director- Lattanze Center
October 1999 - December 2002

Directed all activities of Lattanze Center for Executive Studies in Information Technology; researched topics, scheduled, coordinated, and attended 24 seminars per year on a wide variety of IT areas; developed contacts and established relationships with high-level IT executives; maintained membership levels (nearly 50 local, regional, and national organizations) and recruited new members; coordinated special events such as IT Career Fair Day (for Loyola and other area schools students) and IT Executive of the Year Award program; created, published, and maintained Center website for promotional and informational purposes; Developed and delivered executive presentations to the Association of Information Technology Professionals, World Trade Center Institute, Hunt Valley Business Forum, and Loyola Center for Closely Held Firms; Provided consulting as member of Loyola Web Advisory Group; American Experience Program Director for Loyola UAH Chilean MBA program.

European Study Tour Coordinator
July 1992 - August 1998 (Part-time position while working full-time at Baltimore Gas & Electric Company)

Gained valuable marketing expertise under the direction of Dr. Doris Van Doren, Professor of Marketing; coordinated all aspects of the MBA program’s International Business & Marketing European Study Tour including the creation, production, distribution, and presentation of promotional materials to MBA students, faculty, administration, leaders of the local corporate community, and participating companies; developed contacts (cold calling, networking), established relationships with high-level executives, and arranged for tour group visits to more than seventy-five companies in Belgium, Czech Republic, England, France, Germany, Ireland, Italy, and Switzerland; designed tour schedules and itineraries, organized travel arrangements, recruited MBA student participants, and guided the tour through Europe; created, published, and maintained study tour promotional/informational website.

UNIVERSITY OF MARYLAND BALTIMORE COUNTY, BALTIMORE, MARYLAND
August 1998 - July 1999

Part-time Instructor
May 1999 - July 1999

Database Program Development (IFSM 410): Summer 1999

Graduate Teaching and Research Assistant
August 1998 - May 1999

Software and Hardware Concepts (IFSM 310): Spring 1999 (Rated top 10% UMBC instructor); Fall 1998

Performed ten hours of research work per week for Dr. Aryya Gangopadhyay, Assistant Professor of Information Systems; research focused on Oracle database technology and electronic commerce.


PUBLICATIONS:

Steffes, E.M., Burgee, L.E. (2009). Social Ties and Online Word of Mouth. Internet Research (Journal), Vol. 19, No. 1, 42-59. (This article was honored by Internet Research for "Awards for Excellence - Outstanding Paper Awards - Highly commended").

Burgee, L.E., Steffes, E.M. (2007). Lurkers and Participation Inequality in Service Electronic Word of Mouth (SeWOM). State College, PA: Proceedings of The Northeastern Association of Business, Economics and Technology.

Steffes, E.M., Burgee, L.E. (2007). The Effects of Service Electronic Word of Mouth in Academia. State College, PA: Proceedings of The Northeastern Association of Business, Economics and Technology.

Harris, J., Burgee, L.E. (2007). Shop And Share: How Top Retail Websites Incorporate C2C Communication. Nacogdoches, TX: E-Business Review/International Academy of E-Business, Vol. 7, 107-110.

Van Doren, D.C., Burgee, L.E. (2007). Using the World Wide Web to Facilitate an International Study Tour. Las Vegas, NV: 14th Annual Conference of American Society of Business and Behavioral Sciences, Vol. 14, No. 1, 1678-1687.

Burgee, L.E., (2005). Visual Interfaces: Moving from Paper to Large-Screen Visual Display Units to Small-Screen Visual Display Units. Proceedings of HCI International 2005 – Theoretical and Practical Aspects of Advanced Interfaces, Vol. 1, 130-138.

Burgee, L.E., (2001). Internationalization of Websites: The Next Great Challenge in Interface Design. Proceedings of HCI International 2001 – Usability Evaluation and Interface Design, Vol. 1, 106-110.

Burgee, L.E., (2000). The Virtual Model and the Interactive Virtual Apparel Platform. Proceedings of the World Multiconference on Systemics, Cybernetics, and Informatics 2000 (SCI 2000), Vol. 10, 547-551.


PROFESSIONAL EXPERIENCE:

BALTIMORE GAS & ELECTRIC COMPANY, BALTIMORE, MD
December 1988 - August 1998

Information Technology Analyst
October 1995 - August 1998

Performed various project management tasks for the rollout of Oracle Financials ERP client/server database application (Business Information System - BIS); promoted BIS, delivered presentations, and obtained customer acceptance in Inventory, Purchasing, and Accounts Payable areas; created and managed BIS Intranet Web site, and gained expertise in web page design using Microsoft FrontPage, Image Composer, Cold Fusion, and HTML; interviewed internal customers, designed work-flow models, and developed new procedures for Inventory, Purchasing, and Accounts Payable areas; designed classes, authored educational materials, and instructed more than fifty BIS training classes; recruited, interviewed, hired, and supervised summer interns (college students); designed, created, tested, and implemented new Microsoft Access networked application (100+ users) for problem and issue tracking; gained extensive experience in the use of many software tools including Oracle Applications Display Manager, SQL*Forms, SQL*Plus, PL/SQL, Oracle Reports, Business Objects, Windows 95/NT, Office 97, FrontPage 98, Internet Explorer, Netscape, Visio, PaymentNet, and CorpTax.

Disaster Recovery Coordinator
February 1992 - September 1995

Promoted the importance of disaster recovery planning throughout the company and gained the support of upper management; assessed the priority of critical plans for multiple departments, resolved conflicting components, and arranged and coordinated the extensive recovery and testing of several disaster recovery plans; developed procedures and created disaster recovery plans for the Information Systems Department; provided consultation and developed working relationships with multiple departments (Finance, Purchasing, Nuclear Support, Customer Service, Telecommunications, etc.).

Systems Programmer/Analyst
December 1988 - January 1992

Installed and maintained IBM (MVS & VM) operating system software on multiple large-scale mainframe computing systems; developed and executed comprehensive project plans for complex mainframe operating system upgrades (MVS/SP to MVS/XA to MVS/ESA, VM/SP to VM/XA); supported software and assisted programmers in the use of a wide array of mainframe subsystems (CICS, CA-1/TMS, CA-3, CA-7, CA-11, Panvalet, Strobe, etc.) and programming languages (COBOL, Assembler, Fortran, Pascal, SAS, etc.); developed SAS/Assembler-based mainframe storage management system and several PC-based database applications written in R:Base (Online Documentation Library, Project Tracking System).

MERCANTILE SAFE-DEPOSIT & TRUST CO., BALTIMORE, MD
November 1987 - December 1988

Systems Programmer/Analyst
Functions similar to that described above for BGE Systems Programmer/Analyst.

FIRST NATIONAL BANK OF MARYLAND, BALTIMORE, MD
November 1985 - November 1987

Systems Programmer/Analyst
Functions similar to that described above for BGE Systems Programmer/Analyst.


GOVERNMENT EXPERIENCE:

U.S. ARMY BALLISTIC RESEARCH LABORATORY, ABERDEEN PROVING GROUND, MD
May 1984 - August 1984; May 1985 - September 1985

Mathematician

Performed various project tasks for conventional and nuclear weapons testing and simulation; converted analog field test data to digital data; used Internet-connected Cray XMP supercomputers at NASA Ames Research Center to scale conventional blast data to nuclear explosion simulations; That's right - I was actually using the Internet (ARPAnet) and eMail in 1984!; secret clearance.


LANGUAGE & CULTURAL SKILLS:

English - Native speaker; excellent oral and written communications skills.
German - Working knowledge; moderate oral and written communications skills.
Italian - Basic conversational, reading/writing skills; completed 6-month Berlitz 1 & 2 program.
French - Introductory conversational, reading/writing skills; two semesters completed.
Spanish - Introductory conversational, reading/writing skills; multimedia self-study.

Extensive European business travel; negotiations & logistics experience.
Extensive Latin/Central American business & personal travel.
Taught undergraduate courses multiple times in Panama.
Taught in an Executive MBA program in Poland.

Extensive experience teaching international students (Towson 10-15%, Loyola 10-15%, UMBC 20-30%).

References are available upon request.