This syllabus constitutes an agreement (contract) between the student and the instructor.
Note: The Winter Term in Panama will be referred to as "the Program".
International Marketing, 14th Edition (2008), Cateora, Gilly, & Graham, Irwin/McGraw-Hill, ISBN-10: 0073380989.
Other Resources and Materials:Students must have access to Internet, Blackboard, eMail, and Microsoft Office 2007 or 2010 (Word, Excel, PowerPoint, and Picture Manager). Most of the course documents will be posted on Blackboard (or the instructor's website). You should bring a notebook computer, camera, and flash drive with you for the Program. The School has loaner laptops available; contact the instructor if you need to borrow one. Also bring lined paper and a pencil or pen to record notes and complete assignments.
SU Undergraduate Catalog: Examines the economic, cultural, political, and technological factors that affect the marketing of goods, services, and experiences worldwide. Emphasis is on the problems and decisions involved across and within international borders, and the structure in international markets. Students will gain insight into developing marketing strategies outside the U.S. Prerequisite(s): MKT 206.
Upon completion of this course, students will be able to:
There will be one exam as part of the course requirements. Unexcused absence from the examination will result in a zero (0) grade for the exam. A make-up exam will be given only if the students absence has been excused by the instructor in advance.
Business and Cultural Observations Journal
Beginning on the day we arrive in Panama, you will make a daily entry into your Business and Cultural Observations Journal. Look for instances of cultural differences that an American should be aware of if asked to travel abroad on behalf of their company. For each company visit, keep detailed notes with a focus on discussion related to international marketing topics covered in the textbook. You should include your thoughts and analyses of the situations encountered. You may hand-write your Journal during the Program and submit it in that form (as long as it's readable) in order to earn a maximum grade of 80% (160 points). If you would like to earn a higher grade, then you may submit your Journal in typewritten format complete with photos and items collected during the Tour. You need to "wow" the instructor in order to earn an "A" on this portion of the class!
MKT-325 (undergraduate) students will complete a project with two major parts. In Part 1, students will work as a marketing team for a travel agency to develop a marketing plan for travel packages to Panama. In Part 2, students will work individually as a travel agent to develop a marketing plan for travel packages to another Latin American destination.
BTM-650 (graduate) students will work individually and complete a Country Notebook - A Guide for Developing a Marketing Plan described on pages 583-591 in the textbook. The Country Notebook will focus on Panama. You will select a good or service, and then develop the marketing plan for introducing that good or service in Panama. The Country Notebook includes four parts: Cultural Analysis, Economic Analysis, Market Audit and Competitive Market Analysis, and Preliminary Marketing Plan.
Guidelines for the project will be discussed early in the semester.
Store Comparison Report
In order to complete the Store Comparison Report, students will visit a fast-food chain store, supermarket, and one additional "category" (of the student's choice) in the United States and then visit comparable stores in Panama. Specific guidelines will be distributed early in the semester.
Class Participation & Professionalism
Class participation is primarily based on your completion of in-class exercises, group activities, and homework assignments. There will be approximately 8-12 of these activities worth 3-10 points each. Most of the participation activities will be graded on a pass/fail basis. Additionally, there will be at least three class participation points attributed to each class. It is your responsibility to read each chapter and be prepared to discuss it on the appropriate date (see Course Schedule). If the instructor feels that students are not reading chapters and preparing for each class, pop quizzes may take the place of some components of class participation!
Professionalism is the expectation of professional, polite, and courteous conduct with all aspects of the course. Students are expected to arrive on-time and attend all classes. It is NOT possible to make up class work missed due to absence. Repeated lateness (more than one time in the Program) will result in lost professionalism (class participation) points. Lateness is defined as entering the room more than five minutes after the scheduled start of class. Food is prohibited from the classroom (SU and QLU). Please quiet your cellphones and "texting" and use of headphones are strictly prohibited (as the instructor may think you are cheating in some way). Do not use the classroom computers unless instructed to do so. The instructor has the ability and reserves the right to monitor classroom computer activity.
You must attend all Program classes, company visits, and cultural excursions. You will receive a daily score representative of your level of professionalism and participation. The starting daily score will be 90% (A-). Your score can then be adjusted up (for A or A+ performance) or down (for B+ or lower performance).
You will be a representative of Stevenson University while traveling abroad and must conduct yourself in a professional manner at all times. You need to wear "business casual" (semi-dress) attire to the company visits. You must be extraordinarily polite to and considerate of your travel-mates, QLU and company hosts and representatives, hotel staff, transportation employees, and the locals you encounter in Panama. Repeated unprofessional behavior could result in a grade deduction and the possibility of being dismissed from the Program and sent home. Students will be required to sign a Student Conduct Contract prior to departure.
The breakdown of points to determine your grades is as follows:
Grades will be issued on the basis of the following final point totals:
Inclement Weather / Class Cancellation:
In the event that a class is cancelled due to inclement weather or other adverse conditions, an alternate assignment will be sent by SU eMail within 12 hours.
Academic Integrity Policies:
Students are expected to be familiar with and adhere to the Plagiarism and Academic Dishonesty Policy as published in the Stevenson University Undergraduate Catalog (Academic Policies section). In particular, students should be familiar with the definitions of cheating, plagiarism, and fabrication. Any violation of the Academic Honesty Policy may result in an "F" for the assignment or an "F" for the course at the discretion of the instructor. This penalty could be changed to dismissal from the University by higher authorities.
Academic Honesty Penalty
During class sessions, the classroom PC is to be used for class activities only as directed by the instructor. Any other use is in violation of the Classroom PC Acceptable Use Policy.
This is an alternative format course and a course withdrawal is not permitted.
We will use notebook computers during classroom sessions in this course. All students will be issued instructions on the care and handling of these machines and must sign an agreement that they will abide by the rules of use. Students will also be expected to assist the instructor with the distribution and collection of the computers. You must bring your Stevenson University ID card or driver's license to class in order to check-out and use a computer.
The most up-to-date Winter Term in Panama Schedule is located at
www.burgee.com and click on Schedule in
the Panama section. The Schedule is subject to change.